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Can employee photos help reverse manufacturing's stigma?
Patrick Schneider • Jun 02, 2020
What happens when employees become the face of manufacturing?
Jobs in manufacturing are growing a double-digit rates, and millions of these positions remain unfilled. One reason: Manufacturing's negative image among young people. What used to be considered a great job and safe career path now carries stigma.
In response, HR professionals and talent acquisition teams are taking more-creative approaches to attract workers into manufacturing jobs. High on their action list is overcoming an industry image problem in which Generation Y job prospects age 19 to 33 ranked manufacturing as their last possible career choice.
What are they doing? Creating storytelling photography that's focused on showing the human side of industry and letting current employees be the face and ambassadors of the company brand. These companies are taking photos of younger employees doing rewarding work in interesting environments. Then they're using these images in strategic communications and employee recruitment campaigns. After all, what good is a carefully planned facility open house or fast-track training program if your audience won't show up?
Generation Y is a visual, social-media driven generation. Seeing themselves working in your operations can entice job prospects toward a career in manufacturing and heavy industry, and create images of an attractive work environment they can proudly show their family and friends.
Are you finding it hard to attract talent to your industry? Have you tried using a visual, human-centric talent acquisition strategy to bring new workers to your doors? We'd like to hear what's working for you.
Corporate incentive trips go beyond helping organizations drive success by showing top performing employees they're important and appreciated. An appealing rewards package can attract top talent to your company, keep high performers from jumping ship, and motivate everyone to go the extra mile. Taking photos of the incentive earners having fun sells the story better than words alone can do.
In today's quick-scrolling social media environment, corporate photography must make people stop to begin hearing what you have to say. Remember to keep people in front of your camera lens if you want your photographs to connect.
Patrick Schneider’s expertise in manufacturing and industrial photography takes him to locations around the globe. Contact us when it’s time to photograph your manufacturing operations or employees. We understand your needs.