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Compelling photos need people
Patrick Schneider • Apr 28, 2020
Even as secondary elements, there's power in people
Maybe I'm just biased from my days making pictures for major metro newspapers like the Charlotte Observer, Indianapolis Star, Detroit News, or the Atlanta Journal-Constitution. I believe -- actually, I know -- your corporate marketing or employee recruitment photographs should include people to capture audience attention.
Am I saying people must be front and center on your screen? Heck no. Sometimes a person's shadow or silhouette works better to frame the story you want to tell (just check out the silhouetted shape of a lab researcher in the image above). But here's why having that human element is important to your visual assets: People give context, scale, demonstration and significance. Even more importantly, they make viewers curious... and interested.
In today's quick-scrolling environment, your corporate photography must make people stop just to begin hearing what you want to say. So remember to keep people in front of your camera if you want your photographs to connect.
Corporate photography can help in the battle to reverse manufacturing's job stigma. Creating images that let job prospects picture themselves working in your operations can entice younger job prospects toward a career in manufacturing and heavy industry, and give them photos of a work environment they can proudly show their family and friends.
Corporate incentive trips go beyond helping organizations drive success by showing top performing employees they're important and appreciated. An appealing rewards package can attract top talent to your company, keep high performers from jumping ship, and motivate everyone to go the extra mile. Taking photos of the incentive earners having fun sells the story better than words alone can do.
Patrick Schneider’s expertise in manufacturing and industrial photography takes him to locations around the globe. Contact us when it’s time to photograph your manufacturing operations or employees. We understand your needs.