The hidden value of photographing incentive reward trips
Patrick Schneider • May 12, 2020
Years ago I would scratch my head when clients hired me to photograph the annual incentive rewards trips for their top performing employees. Beyond giving trip participants beautiful photos of themself enjoying luxury accommodations in a spectacularly gorgeous location, I figured the images had otherwise limited use. I mean, wouldn't using my images in communications be like pouring salt in the non-attendees' wounds?
Then one of my clients educated me on how badly I was wrong.
The valuable lure of appealing rewards
Corporate incentive trips help organizations drive success by showing top-performing employees they're important and appreciated. Beyond that, an appealing rewards package can attract top talent to your company, keep high performers from jumping ship, and motivate everyone to go the extra mile.
Putting your money where your mouth is
It's one thing to say you value hard work. It's another thing to spend tens of thousands of dollars taking employees on trips they otherwise might not consider taking. Not only will the photos be cherished by the employees in them, the images also will inspire and motivate their colleagues who see the photos. Incentive travel has the power to boost employee morale, build bonds among team members, encourage loyalty and drive productivity.
After all, wouldn't employees be more likely to put in the effort once they see the size and excitement of the carrot they're chasing?
Corporate photography can help in the battle to reverse manufacturing's job stigma. Creating images that let job prospects picture themselves working in your operations can entice younger job prospects toward a career in manufacturing and heavy industry, and give them photos of a work environment they can proudly show their family and friends.
In today's quick-scrolling social media environment, corporate photography must make people stop to begin hearing what you have to say. Remember to keep people in front of your camera lens if you want your photographs to connect.
